RMIT University
STEM Campaign
Education
Campaign
Challenge
Position RMIT’s STEM qualifications as the conduit to the careers of tomorrow.
Cultural insight
STEM is much more than just sciences, technology, engineering and math – it’s a platform that allows you to shape a bespoke study journey for the future world of work.
Disruption
Our solution to this campaign challenge was all about creating a visually engaging story that takes the viewer on a transformational journey. Building off the back of a simple ownable copy-inspired idea – this allowed us to highlight the different career opportunities that stem from a STEM qualification at RMIT. Supported by a tech-inspired visual language, the result was a highly engaging online film that feels innovative, interactive, and immersive.
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Agency Delivery
Campaign strategy
Concept development
Animation production
Digital production
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